Experience STIRR
Experience STIRR
We build television that composes itself around each viewer, on any
screen. 
, free live local news, TV and movies, is our flagship and our
proof.
Every stream arrives pre-composed. The headline, the score, the weather, the layout: all burned into the frame upstream and shipped identically to everyone. It's printing plates, not pages. The web stopped working that way decades ago. Video hasn't yet.
We build it the other way. What's on screen is treated as data: the story a newscast is telling, the headline in the lower third, the station a viewer lives near. Agents compose the screen from it, for one viewer, on whatever surface they're using: a TV, a phone, or a conversation.
The first public expression of agent-composed television. Ask for a station, a city or a genre, and the screen is composed around that one question inside the conversation: the player, the stations nearby, what's airing now. Try it ↗
Reads the film. One pass turns a title into data: every cut and scene, who is in it and who speaks, the place, the objects, its role in the story, a content category and a brand-safety rating, each with its evidence. Feeds break plans drawn from the film, categories for each ad break, search inside the film, chapters and tapestries. Each ad break carries the categories of the scene before it, written into the stream for our ad server to read, so buyers see the scene, not just the title. Content signals only — never who is watching.
The story behind a headline, on request, beside what is playing. Local newscasts are already built from story clips, so story-level structure comes nearly free, and the depth beside it is assembled without hand authoring.
The vocabulary agents compose from: registered components and experience shells, so an agent proposes a screen and the host renders it safely.
One engine for any screen, in Rust compiled to WebAssembly. A screen can recompose without interrupting what's playing.
A player agents can drive: playback, chapters, tapestries and pause ads through tool calls rather than buttons.
A token a viewer spends to pause without an ad.
Inside STIRR's own apps, this becomes Streaming Intelligence: the scene graph, search and break plans put in front of every viewer, with conversational discovery and a home screen composed per viewer. The foundation is built; that layer is in development, Reg CF funded.
Thinking Media acquired STIRR from Sinclair — brand and installs only, no platform, no content, no engineering. We rebuilt all of it within sixty days and relaunched the platform across every major surface: Roku, Fire TV, Samsung TV Plus, Apple TV, iOS, Android, and web.
Big Streaming won't win the next era of streaming. The platform that wins will have an audience with a structural reason to stay — and a structural way to shape what it becomes.
Free live local news, TV and movies, owned by
two founders with no studio, network or conglomerate behind it, and opening ownership to
its audience. is where everything we build ships first.
Big Streaming doesn't carry local news. Netflix doesn't. Disney+ doesn't. Max doesn't. The economics never worked — too fragmented for national platforms, too small per market, too contextual for algorithmic optimization.
STIRR carries it. 38 station partnerships across Sinclair, Hubbard, and Griffin Media bring 24/7 local news to 24% of U.S. households. 200+ DMA-level integrations already operational. The local journalism cable abandoned, on the platform built to own it differently.
Economically irrational for a national competitor to replicate at scale. The partnerships took years to assemble; replicating them would require starting from zero against a dwindling timeline.
STIRR is owned by its two founders, with no studio, network or conglomerate behind it, and is opening ownership to its audience through a Regulation Crowdfunding offering. Reservations, terms and disclosures are on invest.stirr.com.
Press: press@thinkingmedia.ai · Partners and investors: todd@thinkingmedia.ai
The reservation campaign at invest.stirr.com is being conducted under SEC Rule 206 (Testing-the-Waters). It is not an offer to sell or a solicitation to buy securities. No money is being solicited; if sent, it will not be accepted. Any offer to buy securities will be made only through formal offering documents filed with the U.S. Securities and Exchange Commission, when filed.
DealMaker Securities LLC, a registered broker-dealer and member of FINRA / SIPC, is the intended Reg CF intermediary.
Thinking Media's leadership combines deep streaming operations experience, content and partnership expertise, and the cross-functional capability to operate a platform-scale media business.
Read also Notes from the build STIRR in ChatGPT & Claude STIRR TTW Experience STIRR
Thinking Media, Inc. builds agent-composed experiences for live and broadcast television and operates STIRR, its flagship. It is a Delaware C-Corporation doing business as STIRR, and the issuer of record for the STIRR Reg CF offering.
A remote MCP app that plays STIRR's free live channels, movies and series inside a ChatGPT or Claude conversation. It reads the public STIRR catalog, needs no account, and stores no personal data. Directory listings are in review; developers can connect now at mcp.stirr.com.
No. It is how we build STIRR, and what we write about in Notes. STIRR is the business.
A thin-asset transaction — the STIRR brand, the developer accounts across the major distribution platforms (Roku, Fire TV, Samsung TV Plus, Apple TV, iOS, Android, Web), and the seven-year install base. The platform infrastructure, content licenses, and engineering team did not transfer. We rebuilt all of it within sixty days of acquisition.
Reservations and offering details are on invest.stirr.com. Press: press@thinkingmedia.ai. Partners and investors: todd@thinkingmedia.ai.
Don't see your question? hello@thinkingmedia.ai.
